his blog is going to get interesting very quickly. So today we’ve got a very interesting topic; ‘How much should you be charging for Web design?’ Well, it depends; there are a lot of different ways to approach this. I have an agency background, but I’ve also worked as a freelancer and I’ve worked as an in-house designer at a company that actually would do web design. So there are a lot of different perspectives that I have on this and there are a lot of different models for charging that people like to use. Immediately, many of you might be thinking of the hourly rate and how much you should be charging per hour for web design. I actually don’t like this model, and the reason I don’t like this model is because yes, there are ranges that you can use that would be fairly appropriate, but it also makes a lot of assumptions about how long a project actually will take in terms of hours and then also make some assumptions based on how much time in terms of calendar days you have to commit. From my point of view, this is not a practical way to charge, and the analogy that I’ve always used is that it’s not practical for the client or for you as the creative. And the reason is that if you were painting a house and you were doing it by the hour, you have no incentive to finish the job quickly and move on. Your entire paycheck and pay scale depend on being inefficient, and that’s not good for anybody. So that’s why I’m not the fan of hourly rates, for graphic design or anything creative. I feel like hourly rates are more toward non-skilled very, specific things, versus creative things that require technical expertise, creativity, but also require a back-and-forth dialogue with the client and something being done to their satisfaction. It’s too open-ended to just go ahead and slap an hourly fee on, in my opinion.
Alternatively, while flat rates are a little better, they also make some other assumptions that may not be comfortable or practical for either party. If something is a flat rate that means that it’s the same amount of money whether you spent 5 hours or 50 hours on it. The client may not be comfortable with that, you as the creative may not be comfortable with that
What I propose is, an ‘a la carte system’, this is an agency model. It is a service-based model where you assign fees to a very specific task in the process, and you bundle that together and attach a rate to it, and that is a project fee. But it also has all of the individual services for the project broken down. You can include if you choose, estimation of time and deadlines for each of those deliverable services. That’s something that might be very practical and appropriate for you to do. A lot of you thought this was going to be just a quick write-in with things like; this much per hour or charge this much for this thing. But the thing is, it is much more complicated than that, and I want to be honest with you, I want to give you a different type of blog than you’ve probably seen from anyone else who’ve covered this topic. And I just think the most realistic thing for you to do, it’s the best thing for any client reading this out and if you’re looking to hire somebody for web design, is to ask them for an itemized bill. And I think for you as a web designer, presenting an itemized bill is the most transparent, most lucrative and the fairest thing you can do. So web designers, I encourage you to break down your process and your scope of work lay it out and come up with some ranges and fees for those specific items that you’re going to do in the process of delivering a functional website. Once you have that go ahead and deliver that to your client. And again, I want you to come up with a range because there are different projects that require a little bit more work for some of those tasks than others. When you’re coming up with this, you should account for personal internal estimates of your time in the worst case scenario, and you should be giving yourself what you feel is an appropriate fee for your time for that. Within the range of the amount of time you project at best and at worst, you’re going to spend on the project. You should also account for any cost that you’re going to incur or any resources that you’re going to need up front to start the project, and you should also figure out what a healthy deposit is for this project. A lot of people like to do 50-50, half up front, half on completion. Some people like to do it deliverable base. You finish and deliver on a service or a part of a task, you get paid for what the billing was for that service or task, and so and so forth. Some people do it that way and it stretches things out. Other people like to set up a payment plan as a schedule of increments for their clients. Some people do 3 installments, some people do four. You have to figure out what you’re comfortable with and what makes sense for your business model and, you know, just what you can handle. So this Write-up was less what the charge and more how to charge, and I know that this is a little weird, but at the same time I’m a web designer and I know that the SEO value in YouTube is on ‘how-to’, so sorry about that. Thank you so much. So See you at the next blog.